TAHA Brand Refresh

TAHA Brand Refresh

Kia ora koutou - Greetings

This month we're pleased to share with you some exciting news. A re-design of the Taha label, brand and 4 pack packaging has finally wrapped.

While we have been working on the re-design for a while, it was time well spent getting it just right. And after a lot of work, patience and attention to detail it is finally ready to go.

Our thanks go out to Dan and Tane from Sol Media for their design preciseness and ability to keep their cool. Also thanks to Michael and Nicole from Adhesif for label design advice and specifications, and many thanks to Angelique, Maree and Kayleen from Charta Packaging for added detail around packaging format and colours. As in such cases, its been a team effort underpinned by a collaborative spirit. 

Here at the Taha HQ (our spare bedroom!!) we're also pleased to let you know that our new label and packaging have now gone to print and will be ready for production of the next batch by our contract manufacturer, Steam Brewing Co Ltd. This is scheduled to be market ready by 18th October.

We're super excited with this batch as through a process of trial and error, and of course taste testing, we've been able to lower Taha's carbohydrate and sugar content from Average Quantity per 100mls of 8.4g to 4.6g. We've also slightly increased the Kawakawa leaf extract from 12kg per batch to 14kg per batch (a batch is 5,000 litres or 15,000 x 330ml bottles).

We are looking forward to the next batch of Taha coming onto the market with refreshed label and packaging, less sugar and an increase in Kawakawa. It's the Kawakawa that gives Taha its unique taste. Added to this are the ingredients of Mānuka Honey & Ginger all of which will help to enhance your well-being.

Stocks of TAHA under our current label are running low. Order Now before they run out, you never know, you may be purchasing what could become a collectors item!!

Back to blog